The entire SoFast team welcomes the PCBA Board. We're honored that the very first shipment of SoFast ever produced went to this gathering, and to the partners who will help take it to market.
It represents more than a year of development time, and we're proud to share it with you.
Tens of millions of Americans want to eat less. Until now, no one has sold them a drink to help.
GLP-1 medications have changed the conversation. Ozempic, Wegovy, Zepbound and others have created explosive demand for appetite control, along with real concerns about cost, access and side effects. Consumers are looking for a natural alternative.
SoFast delivers fullness, naturally.
Our proprietary FASTgel™ blend of brown algae and specialized protein forms a gentle gel in the stomach that promotes a feeling of fullness. No side effects, no prescription, and at an everyday price.
A multi-billion-dollar green field, and Pepsi gets there first.
This is a new category with no established leader. Our bottler partners will be the first to put it on shelves.
Functional beverages
$66B
US sales a year
Protein drinks
$8B+
US sales a year
Weight-management shakes and supplements
$7B+
US sales a year
Sources: Packaged Facts, Circana, Nutrition Business Journal. Categories overlap. Logos are trademarks of their owners; no affiliation or endorsement implied.
A second formulation, and more flavors on the way.
We've just finalized our second formulation with 20 grams of a specially formulated whey protein/casein mix, maximizing gel formation.
We're currently developing chocolate and strawberry SKUs, with many more iterations to come!
A Founding Team Built to Win.
Founder & CEO of Power Brands, one of America's leading beverage development companies
Founder of Worldwide Express, one of the largest privately held logistics companies in the U.S.
Former CEO of Red Bull North America
Let's build SoFast into America's leading satiety brand, together.
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